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Virginia Drew wrote a new post 1 year, 8 months ago
Action Seminar Big Dog Panel: Get Your Email OpenedYou can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not […]
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Virginia Drew wrote a new post 1 year, 8 months ago
Action Seminar: What To Do if You Have No TestimonialsStan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to […]
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Virginia Drew wrote a new post 1 year, 8 months ago
Action Seminar: Can You Split Test With Mixed Traffic?The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting […]
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Craig Dennis posted an update 1 year, 8 months ago · updated 1 year, 8 months ago
Hey, if I had some copy that I would like to be reviewed. Could I post it here?
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The Marketing Rebel Team wrote a new post 1 year, 8 months ago
John Carlton's Best Ads: What Women Secretly Wish You Knew About SexI struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
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Virginia Drew replied
Yes, you can. Attach it as a PDF.
There is a post here: https://1023.marketingrebelclub.com/lessons/post-pdfs-in-the-clubhouse/ that tells you how to do that.
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Craig Dennis replied
Thanks Virginia. Done!