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Suzanne Michael posted an update 2 years, 1 month ago · updated 1 year, 10 months ago
My biggest challenge will be turning copywriter knowledge into verbal sales speech to give to maintenance managers of factories here in Dallas…
OR I’ll create reasons to hand off fliers and materials I’m comfortable with… -
marcos lopes posted an update 1 year, 10 months ago · updated 1 year, 10 months ago
I’m Marcos from Brazil.
I would like to use a simple write system for facebook ads, but you know the SWS has 18 steps, so can you guys give me some examples of applying SWS to facebook ads? Because the idea it’s to use the facebook ads to send traffic to the sales page where I’m going to use the 18 steps.
Thank you
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Hi Marcos. You have to be careful with Facebook Ads because Facebook doesn’t like it when you point out problems that a reader may have (which is basic to a sales letter). This is because they don’t want them to feel bad when they are on Facebook. So you can’t say something like “Would you like to lose 10 pounds” or “are you fat?” (just…Read more
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Hello Virginia, thanks it helped me a lot.
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Rudy Mawer ‘s crew does/did a ton of weightloss/fitness funnels with ads on FB, so has quite a few creative ways to deal with the issue. You might want to join the diamond something or other FB groups and see what people are posting/using there for some ideas. Also note that a lot of them lead to an article that leads to a sales page, which makes…Read more
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John Lee posted an update 1 year, 11 months ago
Hi All,
I’m Jay and I’ve joined to further improve my copy skills.
I right my own offers in business.
Only in my second year but feel I’ve improved.
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dr charles browning posted an update 1 year, 11 months ago · updated 1 year, 11 months ago
Stan mentioned John’s course on storytelling in your copy. How can we find a link to that course?
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Where did you see this?
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Hany posted an update 1 year, 11 months ago · updated 1 year, 11 months ago
Hello Clubhouse friends!
I had a quick question and would love to hear your thoughts!I recently added the option for Birthday on the checkout/registration pages of our site and have some customer birthdays coming up.
Up until now my go to gift has pretty much always been a free shipping coupon for the website so I’d like to add the element…Read more
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Personally, I would appreciate a small gift more than something that encourages me to buy something from you. Or a card with a gift certificate for a certain item.
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Hi Virginia!
Thanks for the feedback. I agree, it will feel more genuine without expecting anything in return. The gift certificate is also something worth trying. Thanks!
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
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Drago replied
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one thing Ive done recently is figure out what’s a powerful hook for the service being offered, and have that as the first thing salespeople say when talking to a new prospect. After a while of working with them, I figured out something very powerful and attention catching. While almost every other competitor writes FB or Google so social media…Read more
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Stan Dahl replied
My #1 suggestion is to stick to the process. Take what you’re learning about copywriting and create an ad.
Read it out loud. You’ll see if the flow goes from getting attention, hooking into the story, credibility, benefits to the audience, call to action, etc.
Don’t think you have to create a new model. Pick one that’s proven.
Hope this helps.