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Narelle Checchin posted an update 4 months, 2 weeks ago · updated 4 months, 2 weeks ago
Hi,
Kick-Ass Copywriting book refers to using google keyword tool, and provides a reference link. I have tried the link, however I can not find this on line. Help please? It is the location to understand most searched words in google. -
The Marketing Rebel Team wrote a new post 4 months, 3 weeks ago
David's Inner Circle Bonus: The Secrets Behind “A-List Copywriting Secrets” In this video, David breaks down one of his successful ads. Look over his shoulder and see what he did and why he did it. Click here to […]
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Edgar Weir posted an update 4 months, 3 weeks ago · updated 4 months, 3 weeks ago
Hi,
This is my intro. My name is Edgar. I’m an entrepreneur looking to get really good at marketing (not John Carlton level but better than my competition at least). I sell Medicare and I have a deal with another agency where they sell and I get the leads and then we split the commission. I’m doing well on YouTube but I’d like to expand to…Read more
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Scott Pearson posted an update 5 months ago · updated 4 months, 3 weeks ago
Hi all,
By way of introduction, my name is Scott Pearson, and I look forward to reviewing the many resources that are here. In terms of my most pressing issue, I joined because I am planning on transitioning from my corporate management job to buying a business (probably ecommerce) and wanted to add direct response to it as a way to grow it…Read more
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Hi, Scott, and welcome.
Yes, it’s helpful if the business is in something you have a passion for.
Certainly there would be other considerations in terms of your specific strengths and weakness, skills, resources, and so on.
I think mainly though you want to find a business that is undervalued because they are not able to leverage their…Read more
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Many thanks for your response, David (and apologies for the delay in getting back to you. I was on vacation). All the best, Scott
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Julian Chechatka posted an update 4 months, 3 weeks ago
In the Action Seminar Online series there is a presentation in which mention is made of a famous marketing campaign involving a furniture showroom and a mouse. Is there somewhere I can learn more about this campaign? And are there other marketing campaigns that did an excellent job of storytelling you could pass along?
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
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Hi Narelle: It is called the Keyword Planner now. You have to have a Google Ads account (which is free to set up) to use it. This is the link: https://ads.google.com/intl/en_us/home/tools/keyword-planner/. We will check the info in the book. Thanks for letting us know.
Can you tell me where specifically it is in the book?