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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Golf With Bad Clubs
John Carlton explains how the best in a field uses fewer tools. His comments: And it wasn’t a retro thing he was talking about. He was […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Alternative Investments for Your IRAThe investment options for an IRA are almost unlimited. Just stay away from insurance policies and collectibles, and abide by the law against […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Control In Copywriting
John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: The Company Line
John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Retirement Planning BasicsIn this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I […]
Recent Member Lessons
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
The Art of Persuasion: How Yanik Silver Crafts Winning Copy That Converts
In this call, David interviews Yanik Silver, a successful internet marketer known for his expertise in direct response marketing. Yanik discusses his background, starting from his early experiences in sales, influenced by his immigrant father's entrepreneurial spirit....
John Carlton’s Best Ads: Black Hawk Down!
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don't count. (One trick I allow myself: At any...
John Carlton’s Best Ads: Your Personal Invitation
I love to do "personal invitations". It's the ultimate use of personalization. You don't have to make the piece "look" like a real invitation, but you can. I haven't tested this option, but my gut tells me a little ostentatious "wedding invite" detail would boost...
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