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Virginia Drew wrote a new post 1 year, 6 months ago
Action Seminar Big Dog Panel: How to Get Your Product Out FastBig dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying lit […]
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: We Screwed Up Big TimeHere is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your collar — and […]
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Mac Flynn posted an update 1 year, 6 months ago · updated 1 year, 6 months ago
Hello,
David Deutsch recommends to read great copy from successful promotions. I would love to but… where the hell do I find any?
I kinda sorta can tell good copy in a VSL that catches my eye as I scroll through facebook (Sabri Suby has a very good one out now, it sounds like John Carlton’s work). I have tried googling financial services,…Read more
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: The "Piss Everyone Off and Then Apologize" LetterHere is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a […]
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Virginia Drew wrote a new post 1 year, 6 months ago
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing SkillsIn this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and […]
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Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
The Art of Persuasion: How Yanik Silver Crafts Winning Copy That Converts
In this call, David interviews Yanik Silver, a successful internet marketer known for his expertise in direct response marketing. Yanik discusses his background, starting from his early experiences in sales, influenced by his immigrant father's entrepreneurial spirit....
John Carlton’s Best Ads: Black Hawk Down!
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don't count. (One trick I allow myself: At any...
John Carlton’s Best Ads: Your Personal Invitation
I love to do "personal invitations". It's the ultimate use of personalization. You don't have to make the piece "look" like a real invitation, but you can. I haven't tested this option, but my gut tells me a little ostentatious "wedding invite" detail would boost...
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Nils Selbert replied
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Hello Mac,
Here is a book with the 100 best commercials. Maybe they will help you.
If not, below is another resource that keeps posting new ones and the best ads from decades ago.
100 Greatest Advertisement:…Read more
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Virginia Drew replied
Hi Mac: One way to get good current promotions is to sign up for your competitor’s mailing lists. If they send you the same promotions more than once then it is a success. The same thing online. If you see the same ad running for a while you can assume that it is successful (or the advertiser has more money than brains).
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Virginia Drew replied
Hi Mac: Also, since you are in David Deutsch’s Inner Circle, I would ask David about that, too. There is another session this week.