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Narelle Checchin posted an update 4 months, 2 weeks ago · updated 4 months, 2 weeks ago
Hi,
Kick-Ass Copywriting book refers to using google keyword tool, and provides a reference link. I have tried the link, however I can not find this on line. Help please? It is the location to understand most searched words in google. -
The Marketing Rebel Team wrote a new post 4 months, 3 weeks ago
David's Inner Circle Bonus: The Secrets Behind “A-List Copywriting Secrets” In this video, David breaks down one of his successful ads. Look over his shoulder and see what he did and why he did it. Click here to […]
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Edgar Weir posted an update 4 months, 3 weeks ago · updated 4 months, 3 weeks ago
Hi,
This is my intro. My name is Edgar. I’m an entrepreneur looking to get really good at marketing (not John Carlton level but better than my competition at least). I sell Medicare and I have a deal with another agency where they sell and I get the leads and then we split the commission. I’m doing well on YouTube but I’d like to expand to…Read more
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Scott Pearson posted an update 5 months ago · updated 4 months, 3 weeks ago
Hi all,
By way of introduction, my name is Scott Pearson, and I look forward to reviewing the many resources that are here. In terms of my most pressing issue, I joined because I am planning on transitioning from my corporate management job to buying a business (probably ecommerce) and wanted to add direct response to it as a way to grow it…Read more
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Hi, Scott, and welcome.
Yes, it’s helpful if the business is in something you have a passion for.
Certainly there would be other considerations in terms of your specific strengths and weakness, skills, resources, and so on.
I think mainly though you want to find a business that is undervalued because they are not able to leverage their…Read more
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Many thanks for your response, David (and apologies for the delay in getting back to you. I was on vacation). All the best, Scott
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Julian Chechatka posted an update 4 months, 3 weeks ago
In the Action Seminar Online series there is a presentation in which mention is made of a famous marketing campaign involving a furniture showroom and a mouse. Is there somewhere I can learn more about this campaign? And are there other marketing campaigns that did an excellent job of storytelling you could pass along?
Recent Member Lessons
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
The Art of Persuasion: How Yanik Silver Crafts Winning Copy That Converts
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John Carlton’s Best Ads: Black Hawk Down!
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don't count. (One trick I allow myself: At any...
John Carlton’s Best Ads: Your Personal Invitation
I love to do "personal invitations". It's the ultimate use of personalization. You don't have to make the piece "look" like a real invitation, but you can. I haven't tested this option, but my gut tells me a little ostentatious "wedding invite" detail would boost...
Hi Narelle: It is called the Keyword Planner now. You have to have a Google Ads account (which is free to set up) to use it. This is the link: https://ads.google.com/intl/en_us/home/tools/keyword-planner/. We will check the info in the book. Thanks for letting us know.
Can you tell me where specifically it is in the book?