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  • Larry E. posted an update 9 years, 1 month ago

    Hello MRIC!

    While most of you probably have a copy of John Caples book “Tested Advertising Methods” I was just on a lesson by Drayton Bird on askdrayton.com where he explains it is not the red covered 5th edition that we want as that is a later edition edited not by Caples but by Fred E. Hahn

    In an effort to make it more current Hahn has deleted…Read more

  • Larry E. posted an update 9 years, 1 month ago · updated 9 years, 1 month ago

    Hello MRIC!
    I noticed John hasn’t updated his Facebook posts in over a week and December RANT isn’t yet up just hoping he’s taking a well deserved break for the holidays and nothing else is up!
    Happy Holidays to everyone at MRIC…
    John,Stan,Virginia,Anne and members!!!
    Larry E

  • Rafal posted an update 9 years, 1 month ago · updated 9 years, 1 month ago

    Hello from Australia. I joined the Club to learn how to bring value as a copywriter to businesses in my area. I’m looking forward to meeting people who can help me on how to get started in copywriting business and figure out answers to questions I haven’t even thought of. Cheers

    • avatar
      Virginia Drew replied

      Welcome to the Club, Rafal. I suggest you start by reading the Member Guide (Complete Guide, link in the right column). That has introductory info and also listings of the posts in the Club and on the blog.

      Actually, wait until tomorrow to do that. I will update it for new posts today.

      And check out John Carlton’s corner. The Kickass…Read more

      • Rafal replied

        Thank you Virginia, I started on topics you recommended.

        I’m sure you drive very well…it takes a mental switch to change driving lanes. I experienced that when I drove in t US

  • Larry E. posted an update 9 years, 1 month ago · updated 9 years, 1 month ago

    Don’t miss the final chapter!
    “Kickass Copywriting Crash Course – Part 8 – Don’t try to form your own parade”
    Saved one of the best for last!

  • Larry E. posted an update 9 years, 1 month ago · updated 9 years, 1 month ago

    Hey John! Podcast on Dunning-Kruger was great!
    What’s your ETA on new RANT?
    Thanks!
    Larry E

    • avatar
      Virginia Drew replied

      Hi Larry: John updates the RANT at least once a month, and will be writing the December post soon.

      He hopes to step up his posting in January, but it will be at least once a month.

      Hope this helps.

      • Larry E. replied

        Thanks! I love the RANT! If there’s anybody in MRIC not reading that and listening to his podcast with Kevin Rogers they are truly missing out on a lot!
        Read all the back issues and printed them out to put with my Copy,Freelancing,
        SWS & other stuff like all John’s books!
        Thanks again Virginia!
        Larry E

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Get Back to the Basics

by | Jun 10, 2023 |

It is more important than ever to build your marketing on a solid foundation of the marketing basics. Maximize every element in the traditional “marketing mix”—product, price, place and promotion—and make sure they’re in tune with the new marketing realities. In...

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