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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton: How to Write Effective Sales Copy
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
Kevin Rogers/Chris Haddad: Key to a Successful Launch
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a […] -
Aleksandar Popov posted an update 11 years, 2 months ago · updated 11 years, 2 months ago
Hi John,
I’ve got a question.
I’m reading your letters now and I find them unbelievable and outrageous.
I know you say that copy is theater and I feel these same letters grab and shake me emotionally.I guess I’m afraid that if I use words that are absolutes like: He’s never lost a game. He’s never been beaten. You can do it every time.
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton Copywriting Tips: Using Quotes in Headlines
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: How to Keep Moving Forward
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move […]
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This is the transcript from the video: ..
Hot Seat Seminar and Copywriting Sweatshop Event Videos – Marketing Rebel Insider’s Club
Once a month we post videos shot at one of John Carlton's exclusive live events. These events typically cost $5,000 or more to attend. Some of them focus on marketing and some focus on copywriting. As part of your MRIC Membership, you get to sit in and take notes...
The Art and Science of Swiping Copy
Howdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the full collection of my Best Ads… and The Stories Behind Them, or (2) You’re a member of The Marketing Rebel Insider’s Club, where you...
Get Back to the Basics
It is more important than ever to build your marketing on a solid foundation of the marketing basics. Maximize every element in the traditional “marketing mix”—product, price, place and promotion—and make sure they’re in tune with the new marketing realities. In...
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John Carlton replied
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Hi Aleksandar. Good question, and it’s something I’ve taken great care to explain over the years.
Basically, the underlying “reason” for the way I’ve written many of my more hard-hitting ads is the “message to market match” — I first strove to understand how my prospects in that market think, how they and I might engage in a real conversation……Read more
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Aleksandar Popov replied
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Hi John!
You hope this helps?
IT HELPS A GREAT DEAL! THANK YOU!
I’ve listened to you a million times saying: Get into their head and talk to them as you’d do if you two were there together in a bar. Talk to them as they talk and tell them what they need to hear to move them into action – the action of buying your product.
And yet, my bea…Read more