Hi Joey,

I know enough about dental practices to know established practices tend to attract people from certain demographics. A byproduct of how the practice developed over time.

For example, if the practice in the insurance plan of a massive employer and convenient to the office or plant, you might not need to market outside of that group to…Read more

Hi Joey:

I see that you replied by email to Stan’s comment. I am posting it here so everyone can see it.

Thank you Stan.

I agree with all of your points!

My only disadvantage currently is that the practices I have purchased are prehistoric, no digital, no website, no ads, no “list”.

So, I will need to do a lot of work!

I think reg…Read more

the practices I have purchased are prehistoric, no digital, no website, no ads, no “list”.

You quickly corrected the first point I was going to make. If there are name, addresses, and phone number on 3×5 cards, there is a list. Step #1 is to scan all of that into a spreadsheet or simple customer database.

If you can possibly get each per…Read more

Hi Marcus: I would go through the (free) Pint of Beer Ad challenge. This will show you how to create a simple but effective sales letter using John’s methods. Just click on the Simple Writing System banner in the right column to get started with that. Again, it is a free course.

Also, since you are in David’s Inner Circle, I would definitely…Read more

I don’t understand your question.

For the interview, I would just ask them how the program has helped them. Then, when they answer, ask additional questions to get more clarity. The same for what they want from her to continue to help them.

I think the key to this is to contact the participants in advance and tell them that these are going to be the questions. That way they…Read more

Hi Manny,

My first advice is to head over to the right side of this page and apply for a hot seat. John and I pick one MRIC customer a month and do a coaching session with time. I think yours is a good topic for everyone, no matter what they are marketing.

We’re recording the October MRIC Hot Seat this week. But November is open. I can…Read more

Thanks a lot Virginia, and of course Stan.
I will see to the hot seat, I think it would help me understand this niche more. The first two weeks of the month is fine by me

Manny: If you want to do a hot seat, go to the right column and click on the link that says “Click here to request your own personal hot seat”. Under “Hot Seats and Consulting”.