Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Jose Ayala posted an update 7 years, 9 months ago · updated 7 years, 9 months ago
In the SWS John talks about step number 10. (headlines) He says to start the whole process by writing out headlines first. What does that mean?
Does he mean to use all the info from the avatar, hooks, features and benefits and story and turn them into headlines? -
The Marketing Rebel Team wrote a new post 7 years, 9 months ago
How to Quickly Find A Great Domain Name
Here are 2 free tools that you will find very helpful if you are looking for an available domain. If you want to find an available domain, go to […]
-
Idan Romsky posted an update 7 years, 9 months ago · updated 7 years, 9 months ago
hey, after i finish my copy… now i need edit it, and tight itup… how you do it? and about what you recommend to look in this step (the editing)?
thanks!
-
Hi Idan: By “tighten it up” he means to cut all excess words and to use the most powerful words possible. I see you aren’t in the Simple Writing System, which would help you a lot. It is hard to give specific advice without seeing your copy.
There is no way to upload a PDF to the classroom, unfortunately. If you have a website you can post it…Read more
-
Virginia’s right. To tighten means to cut out ALL unnecessary verbiage (after editing your copy down to it’s essential core)…
… which generally means that you cannot remove a single word from any headline or sentence, without making that head or sentence incoherent. Every word does a job, and is essential to the message you’re laying out.…Read more
-
-
-
The Marketing Rebel Team wrote a new post 7 years, 9 months ago
How to post PDF's in the Marketing Rebel Club Clubhouse
When you create a post in the MRIC Clubhouse, you can see links to add images, videos, and links, but none to add a PDF. This makes it difficult […]
-
The Marketing Rebel Team wrote a new post 7 years, 9 months ago
How to Convert PDFs to Doc using Google Docs
It is easy to convert a Word doc to a PDF. Just save as a PDF. Unfortunately, it is not so easy to reverse the process. You have 2 choices: […]
-
Wow… Thank You!
-
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
At the beginning he talks about finding great headlines and ripping them for your own use. You have to take into account your avatar, what you know about the features and benefits and story in order to convert these headlines into something that will grab your prospect. Using existing headlines is a great way to start because they give you the…Read more
Awesome Thanks Virginia