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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: You Don't Know How They Feel
In this copywriting hotseat John Carlton reminds us that we do not know how our prospect thinks or feels. We should not say we do. John’s […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: How to Get a Great Testimonial
In this video clip, John explains how to get a great testimonial. How to use sales detective work to get the real story behind what starts out as a […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: Get Your Mail past the Gatekeeper
It can be tough to get your direct mail past the receptionist or another gatekeeper when you are trying to contact a professional or […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: Set a Start Point for Tracking
Stan Dahl gives advice on how to set a starting point for tracking your results. Stan’s comments: You’ve obviously got a lot of ideas; you’re […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: What is a Hot Prospect Worth?
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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