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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton's Best Ads: The Nickel LetterEasily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and […]
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: Learn Salesmanship From the Masters
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They […] -
Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago · updated 11 years, 3 months ago
Sorry USP.
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Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago
What does UPC mean in copywriting?
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
Action Seminar Copy Panel: Target Your Copywriting Services
Most copywriters try to be all things to all people. Â The most successful, though, are specialists. Â They spend a lot of time in one n […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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