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Pete started the topic SWS Topic 2 in the forum Simple Writing System Classroom 1 11 years, 7 months ago
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Pete started the topic SWS Topic 1 in the forum Simple Writing System Classroom 1 11 years, 7 months ago
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Pete started the topic Forum II Topic 2 in the forum Forum II – MRIC Child 11 years, 7 months ago
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Pete started the topic Forum II Topic 1 in the forum Forum II – MRIC Child 11 years, 7 months ago
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Pete replied to the topic MRIC Topic 1 in the forum Marketing Rebel Insider’s Club Private Forum 11 years, 7 months ago
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Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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