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John Carlton wrote a new post 11 years, 7 months ago
Getting Email Delivered… Read… and Acted On – Part 1
Part 1 of the email marketing course created by John Carlton & Stan Dahl, where we share the lessons we’ve learned over the years that have […]
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Stan Dahl wrote a new post 11 years, 7 months ago
Getting Email Delivered… Read… And Acted On — Overview
This course is divided into 3 modules – In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the […] -
Virginia Drew wrote a new post 11 years, 8 months ago
Productivity BoostersSometimes it seems like 24 hours in a day is just not enough to get everything done. But, maybe it is not that we don’t have enough hours in […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Fontsquirrel — Free fonts
FontSquirrel is a site from which you can download fonts that are not already on your computer. It is free and easy to use. This is a short […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to PicPick
PicPick is a cool tool that does several things: screenshots colorpicker magnifier pixel ruler crosshair protractor whiteboard I […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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