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Virginia Drew wrote a new post 11 years, 8 months ago
DaFont: Free Handwriting Fonts
I had a request for info on how to add and use new handwriting fonts. The site I use is DaFont.com. I created a short video showing how to d […]
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Virginia Drew wrote a new post 11 years, 8 months ago
How to Create Graphics with Free/Low Cost Software
There are times when everyone wishes that they could create some simple graphics. Maybe you just didn’t have the time to learn, or maybe you […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to Short Keys (typing shortcut)
ShortKeys is a utility that lets you set up short keys and link them to often-typed phrases (name, address, FAQ response, etc). Then you can […]
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posted an update 11 years, 8 months ago
Another AF comment
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Virginia Drew wrote a new post 11 years, 8 months ago
Introduction to Cool Timer
This is a free utility that puts a timer on your desktop. It is useful to keep you focused on the current project for a specified period of […]
Recent Member Lessons
John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a "bonding" letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter ("Please Read This First") is from Dr. O'Leary's father-- an...
John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)... but it wasn't my fault. They mailed it, it scored a hit with outside lists... and then they decided not to publish the newsletter after all. I...
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing Skills
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how copywriting has changed, highlighting the need to keep learning and...
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