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The Marketing Rebel Team wrote a new post 7 years ago
Creating content the easy way…
If you have been creating content for any length of time, you are sitting on a gold mine.
Just combine, split, convert.
You can:
Reach new audiences: People consume content in […]
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Victor Cheng posted an update 7 years ago · updated 7 years ago
Hello all, I am relatively new to copywriting. The other day I saw a job post looking for “Mad Men / Mad Women Copywriter”. What does this term mean for copywriting?…I know there was a TV show of “Mad Men”, is that where this term originated?
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Kevin Mao posted an update 7 years ago · updated 7 years ago
Hi, I am a fresh new business owner. I am a physical therapist. I help health-conscious people aged 45+ heal their bodies naturally, reduce their stress, and stay active and mobile without having to rely on painkillers or unnecessary surgeries. I have started a cash-based practice to charge premium rates for premium service.
I opened doors on…Read more
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Hi Kevin: Welcome to the Club! One thing I would suggest is that you sign up for the (free) Simple Writing System Express Course. It will help you nail down who your prospect is, what he needs, and how you can help him.
Also, I would suggest that you apply for a hot seat. John and Stan can help you out with either marketing or copy…Read more
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The Marketing Rebel Team wrote a new post 7 years ago
Are your pages loading quickly?One of the most important metrics used by Google now is the speed the page loads. This is made even more important by the fact that more and more […]
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Shlomi Shraga posted an update 7 years, 1 month ago · updated 7 years ago
Hey MRIC team, I’m an engineer looking to start writing copy for b2b companies, and I’m trying to write a lead-gen letter for small hi-tech companies CEOs or b2b ad agencies marketing division. I feel I don’t really know my market good enough, i.e. what are these CEOs real marketing struggles and the b2b agencies problems. Can you give me specific…Read more
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I’d mine LinkedIn to find connections who belong to your target market.
I’d try to prepare for the email exchange or phone call so I had a good chance of being valuable. Some information I’d put together, top issues / trends, etc.
Then I’d contact them, forward the info, and ask how I can help them.
Ask a lot of questions if I could get them…Read more
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awesome insights there guys, thank you so much! I’ll definitely check these out.
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Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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Pete’s absolutely right, and his advice is spot on. Mad Men is short for Madison Avenue, which ruled advertising in the 50s and 60s with ads crammed with visuals and slogans — about the opposite of the direct response long copy format I endorse.
Still, there are markets that require brand awareness over actual selling in the advertising, and so…Read more