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  • Evan Chacker posted an update 9 years, 2 months ago · updated 9 years, 2 months ago

    Howdy. I’m working on a ‘low-barrier’ front end offer for a fitness product & I’m working on a hook.

    I’d love your feedback. Thanks!
    • avatar
      Virginia Drew replied

      Hi Evan: You hook has to do 2 things: Stop people in their tracks and compel them to keep reading. I would say that both of your headlines do the first but, in my opinion, the second is totally unbelievable. You want to push the limits of the reader’s beliefs but I think the second goes too far. Also, I don’t really care about the fate of hea…Read more

      • Evan Chacker replied

        Thanks, Virginia. I’ll dig deeper.

      • John Carlton replied

        You’re on to something with this kind of hook, though. Virginia is right, you have to avoid being so totally outrageous that you’re discredited…

        … yet, I think there may be a way to do that. It’s certainly worth testing. I know one client I had in the muscle building market had an ad that both scandalized the industry (Weider, etc) and earned…Read more

    • NickP replied

      Hey Evan, The ad on the left (ad version 1) doesn’t quite read right. I like the headline “When Personal Trainers Get FAT This Is What They Do” far more than your second headline which feels a little over the top to me. But in ad version 1 you then go on to say that (just like ordinary people) these personal trainers can’t help getting fat and…Read more

  • Larry E. posted an update 9 years, 2 months ago

    John,
    Hello! Kevin Halbert just sent me a DVD which had some old ” best of” clips from his Dad, Gary’s, seminars etc.
    In one of these seminars, from back in the 90s I believe, as Gary’s speaking there is a man sitting in a high back swivel chair with long curly hair, mustache, beard, and glasses dressed in rolled up sleeved shirt, jeans and…Read more

  • Jose Ayala posted an update 9 years, 2 months ago · updated 9 years, 2 months ago

    Hey stan, Any thoughts on the srds?… I\’m reading The Baron Letters, and came across this information and I must say… I started to get excited. What are your thoughts on the srds. I know John talks about it in kickass secrets.

    • avatar
      Stan Dahl replied

      Hi Jose – Once up a time, libraries in big, and even medium-sized cities, had a recent issue of an SRDS report in their reference section.

      Now that library budgets are cut year after year, I haven’t seen or heard of an SRDS report being in a library for several years.

      The data is available at srds.com. Prices range. Free is not one of the…Read more

      • John Carlton replied

        There is SO much more data available all over the Web these days, that the SRDS folks may be having trouble positioning themselves. Out of curiosity, I called the local muni library, and while they have a 2008 copy of the SRDS (wow), due to budget cuts they likely will not renew the service again, ever.

        Meanwhile, however, they do have something…Read more

        • Larry E. replied

          When you go to referenceusa.com and take a tour they sure offer a lot of data bases with a lot of content.
          Under Library Locater they list all the libraries in the zip you insert….I’m gonna call around tomorrow to see if any of my local libraries are members. Thanks for the heads up on this group!

      • Jose Ayala replied

        Oh my.. I had totally forgotten all about ad words, traffic and all that other stuff.
        I started to get into direct marketing about a year ago and started promoting an affiliate product..
        What I did was create a landing page that had this real crap headline like ” Discover how I lost 22lbs in 3 weeks” then if my “genius” headline worked they…Read more

  • Larry E. posted an update 9 years, 2 months ago · updated 9 years, 2 months ago

    Hey John,
    Your Facebook post today very cool!
    As your friends list is full I\’m not on it however just wanted to weigh in that I bet you scored close to a 15 on the
    Narcissistic Personality Quiz
    as you truly don\’t strike me as being Narcissistic at all!

    • John Carlton replied

      I scored 13 on that “Are You A Narcissist” test — totally average. I think the test is flawed, as all pop quizzes are, but it’s still interesting to see how my colleagues scored. The ones who got >20 are just damn proud of themselves…

      • Larry E. replied

        Ha ha 13 is exactly what I scored as well!
        Notice how,of the 40 questions, each of them was pretty much asked at least twice just verbiaged a bit differently!

  • Daniel Cugliari posted an update 9 years, 2 months ago · updated 9 years, 2 months ago

    Kickass documentary on the National Enquirer.
    I first heard about the National Enquirer, believe it or not, from the John Carlton world. We don’t get it here in Australia – but we do get the sensationalist celebrity ‘shock’ mags that are downstream from its legacy.
    Enquiring Minds is on Netflix at the moment, and is a rivetting documentary on…Read more

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John Carlton’s Best Ads: Hot Off The Lot

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This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...

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