Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Alicia Kamm posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
John / Stan: Are either of you going to speak at your boy Harlan Kilstein’s “super site formula” event in AZ in November? Just wondering!
-
Larry E. posted an update 9 years, 3 months ago
Hey John!
You had mentioned on Tuesday on your Facebook blog that you will be speaking at this months AWAI BOOTCAMP in Florida!
For those of us who are MRIC members but not fortunate to be attending this years Bootcamp can you please post your talk on MRIC?
Thanks!
Larry E -
Robert posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
Empathy, 17 rewrites, and what was different? John, in this post you share the 17th revision for a Gary Halbert letter which became the control: https://1023.marketingrebelclub.com/lessons/sf-the-17th-version/ My question, if you can verbalize it/write it: If the “you” who wrote the 17th version could go back and explain the difference to…Read more
-
In other words, if you had to “teach” your version 1 of the letter self how to do it quicker. . .what things would you point out to speed the process?
-
For me, at that period in my development, there WAS no shortcut. All writers who eventually make the craft of writing their main gig will go through a similar gauntlet at least once. I actually did this “insane number of rewrites” thing several times, with different mentors. I ghost-wrote packages for the legendary A List writer Jim Rutz (inventor…Read more
-
Shortcuts are learning. I accept the work, but when I taught kids martial arts, young kids, if they knew the capital L, I could teach them left versus right within 15 seconds. If they didn’t know a capital L, add another 15 seconds. If I saw something to save them the struggle of repetition and mistakes and communicate it, then it’s just good…Read more
-
All of my courses involve shortcuts. I love shortcuts. That’s not what you asked.
Would you send a kid out to a fight in the real world with just a couple of shortcuts in karate?
The real biz world is cuttthroat. First, learn your craft. The only shortcuts you should use are the ones that maybe cut the actual grief of the process (by showing…Read more
-
Got it. Thanks. 🙂
-
-
-
-
-
Larry E. posted an update 9 years, 3 months ago · updated 9 years, 3 months ago
NickC just wanted to thank you for your info about Scrivener!
Before Virginia yells at me! lol when I find your update post I will thank you there! Unfortunately what happens is posts come to me as an email (which I’m unable to reply to MRIC posts from) then when I comeback to Clubhouse on my iPhone or Air I can’t find the update you posted!
With…Read more -
Robert Abbott posted an update 9 years, 3 months ago
Hi Everyone:
New exited member of the Carlton Gang…signing in.
So excited to join a group of like minded marketers.
John Carlton: I’ve followed you from afar in the AWAI world, and you simply resonated with me the most. I love the scrappy, street tough rebel guru that you are. And I am here to take the first bold, big-assed steps in getting…Read more
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
No, they’re not. The only one speaking there is Harlan
Thank you, Virginia! Have a great weekend.