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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Voice In Copywriting
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Using Video in Advertising
In an excerpt from the Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Your browser may be leaving you vulnerable to attack…please read thisA while ago we received an email from Amazon stating that someone had recently tried to access one or more MRIC videos that are hosted on S3 using […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System: Huge Promise
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Create Effective Bullets
Carlton shows how to write bullet phrases to sell your product or service. This is point 5Â of his Simple Writing System. His […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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