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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to Create a Squeeze Page This is the third video in our series on spicing up your Camtasia videos with animations. We are tackling a more complicated project and creating […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to create a call to action video This is the second in our series of videos about how to create some cool videos using Camtasia animations. We expand on what was taught in the […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to Create a Logo Reveal We are going to present a series of videos showing how to create different animations with Camtasia. Â Using animations, you can create cool clips […]
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The Marketing Rebel Team wrote a new post 9 years, 11 months ago
Mike Koenigs: Associate With Success In an excerpt from the Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses. His […]
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The Marketing Rebel Team wrote a new post 9 years, 11 months ago
John Carlton on Copywriting: What Makes a Bad Ad John Carlton discusses the qualities of a poorly written advertisement, and shows how every ad contains a story. His comments: The reason […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...