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Jelani Black posted an update 1 year, 3 months ago · updated 1 year, 2 months ago
Hello everyone!
Glad to be here. I joined MRIC to nosedive into becoming a better marketer.
The end goal is to start my own business using direct mail and/or internet marketing. What business that will be… time will tell.
And dabble in some client work once I’ve proved my chops.
I’ll be in your care.
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The Marketing Rebel Team wrote a new post 1 year, 2 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering SecretaryOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads […]
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Virginia Drew wrote a new post 1 year, 2 months ago
How to Get the Biggest Bang For Your Buck When Editing CopyIn this video, David dives into a crucial part of online sales that often gets overlooked—the order form. We tend to focus a lot on writing g […]
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The Marketing Rebel Team wrote a new post 1 year, 2 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #4 — Early Christmas PresentOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads […]
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Virginia Drew wrote a new post 1 year, 3 months ago
The Secret to Writing Copy That Connects: It’s More Than Just Benefits
Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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Virginia Drew replied
Welcome, Jelani!
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Maximilian Morkramer replied
Hi, good to have you here! Just starting out too, 4 month into the hardcome-marketing-practice year to set me up for my own business in the future. When do you feel you are ready to take on client work?
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Jelani Black replied
I want to reread Kick-Ass Marketing Rebel at least 5 times. Following that, I’ll craft some samples and then start outreach. With the samples, the client will decide if I’m ready or not.