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Virginia Drew wrote a new post 11 years, 8 months ago
DaFont: Free Handwriting Fonts
I had a request for info on how to add and use new handwriting fonts. The site I use is DaFont.com. I created a short video showing how to d […]
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Virginia Drew wrote a new post 11 years, 8 months ago
How to Create Graphics with Free/Low Cost Software
There are times when everyone wishes that they could create some simple graphics. Maybe you just didn’t have the time to learn, or maybe you […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to Short Keys (typing shortcut)
ShortKeys is a utility that lets you set up short keys and link them to often-typed phrases (name, address, FAQ response, etc). Then you can […]
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posted an update 11 years, 8 months ago
Another AF comment
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Virginia Drew wrote a new post 11 years, 8 months ago
Introduction to Cool Timer
This is a free utility that puts a timer on your desktop. It is useful to keep you focused on the current project for a specified period of […]
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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