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The Marketing Rebel Team wrote a new post 1 year, 11 months ago
John Carlton's Best Ads: Who Else Wants To Earn An Extra $96,485?Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their […]
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Mac Flynn posted an update 1 year, 11 months ago · updated 1 year, 11 months ago
Hello everyone!
I’m VERY excited to be here. I’m only halfway through KACS and my copy has already improved 1,000%. Well, in my opinion anyway. I’d be finished by now but I like to read a bit then apply what I’m learning as I go. I can’t wait to see how my copywriting improves by the end of the book!
As for why I’m here/the main pressing…Read more
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Hany posted an update 2 years ago · updated 1 year, 11 months ago
Hello MRIC, I am a business owner based in Japan (originally from the UK).
We represent a Thai Spa products brand for the Japanese market and are in the early stages of our business. For marketing, we recently shifted our focus to Direct Response. As we have limited resources, the need to focus on the sale is vital for our survival. We sell…Read more-
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Hi Hany,
Answering these questions should help you get started –
Are you trying to sell directly to the consumer, or to distributors. (DR can be use for both, but you want each page / funnel be on target.)
Why did 1300 people already buy? Have you asked them? What do your products have more or less of than the countless other for sale? What it…Read more
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Hi Stan,
Awesome of you taking the time to reply!
Thank you for that.I wasn’t sure if you wanted me to answer right here but here it is even if only an exercise of articulating my thoughts.
We are selling directly to the consumer.
However, the USP I have created (and may change with your advice) is:
“The only brand that supplies the top…Read more
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There’s a lot here. I don’t have enough information to offer specifics.
One detail that caught my attention is your USP.
Putting anything about “price” in your USP niches you. That can be great, but be sure that’s where you want to be.
Grand Seiko and Rolls Royce don’t offer anything at “a fraction of the price.”
Bergdorf Goodman doesn’t…Read more
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The Marketing Rebel Team wrote a new post 1 year, 12 months ago
John Carlton's Best Ads: Absolutely ConfidentialStaying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much […]
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Corinne Nijjer posted an update 2 years ago · updated 2 years ago
Hi Everyone, Happy New Year! I’ve given myself a goal this year of learning how to copywrite so that I can use it in my business as a Hypnotherapist. I love my work with clients but this is an area that I have struggled with over the years in my business so I’m excited to begin reading John’s book and learning with you all. 🙂 xx
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Welcome Corinne to the Marketing Rebel Insider’s Club and to Kickass Copywriting Secrets! If you have any questions, please post them here.
You might also want to go through the (free) Pint of Beer Ad Challenge. Just click on the Simple Writing System banner in the right column to sign up.
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Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? [embedyt] https://www.youtube.com/watch?v=asQRbvKBlBw[/embedyt] Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
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This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
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Stan Dahl replied
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Hi Mac. Welcome.
You’re asking a fundamental question.
I can give you some guidance based on years of working with small business owners who sell all kinds of things online.
You are playing a different game than Amazon.com, Chewy.com, etc.
Those are destination websites. Most of the credibility and trust in the product comes from the…Read more
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Mac Flynn replied
Thanks so much Stan! I think I have all those bases covered that you mentioned, as much as is within my control anyway. I will do some testing and report back with the results. Cheers -Mac