Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Evan Sanders posted an update 9 months, 2 weeks ago · updated 9 months, 2 weeks ago
Hi team! Really loving reading through all of the amazing content here and John’s sales letters. I am curious if there are any famous examples of personal development sales letters? I am a professional life coach and am looking for great letters to model and learn from. Ideally I am looking for a letter than would point someone into 1 on 1…Read more
-
The Marketing Rebel Team wrote a new post 9 months, 2 weeks ago
Search Engine Optimization (SEO) FundamentalsLike many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of […]
-
The Marketing Rebel Team wrote a new post 9 months, 3 weeks ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #8: An Urgent NoteTHIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST […]
-
The Marketing Rebel Team wrote a new post 9 months, 3 weeks ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #7: Bargain AlertTHIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE […]
-
Amadeus Ciok posted an update 10 months ago · updated 10 months ago
I’ve brainstormed several titles for our landing page (and ads).
They all sound very similar.
But I know that making the service sound easier, less like work, including “free”, including a guarantee makes it better.But also, weirdly, the titles our competition uses on their websites are very vague, like “equip your child for math…Read more
-
Amadeus, all these headlines are explanations of what you do, like if someone said, “What is it you do?” and you answered.
Your competition’s are more like tag line.
Since that seems to be working for them, why don’t you see if you can come up with something more like that.
Maybe start with your USP (unique selling proposition).
If you don’t…Read more
-
Recent Member Lessons
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a...
John Carlton’s Best Ads: What Women Secretly Wish You Knew About Sex
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line. Working with large mailers, you are pitted against...
John Carlton’s Best Ads: The Only Sex Book You’ll Ever Admit To Buying
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that....
John Carlton’s Best Ads: Hot Off The Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...
None that I know of specifically.
Couple of things to try:
1. See what the most successful people in that niche are doing. Sign up for their emails. Go through their funnel.
2. Check sites like infomarketingblog.com and swiped.io
Hope that helps.
Best,
David
Yeah, I totally agree with David, above. Find out what the best (as you consider them) are doing, and use that as a baseline. You can go in different directions with your own marketing, but it’s best to understand precisely HOW you’re being different than what the best have settled on. Remember that they’ve been in the game for a while, and may…Read more