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  • Morning all, am considering either the SWS or Copythinking courses. Which is better for someone just starting ? Many thanks 😊

    • Hi Carla: I asked Stan about this and this is what he said:

      If they are a beginner, SWS is probably a better place for them to start.

      It’s not a basic course. But it does carefully define all the terms and structures of sales copy.

      In ALCS (Copythinking), David was talking to a room full of people with some experience. At times, he jumps…Read more

  • Hi, I’m new to the course (and marketing in general!). I am moving through the Market Research section and would appreciate any tips. I am putting together a program for individuals in recovery from addiction to MOVE BEYOND ADDICTION and TO RECOVER WHO THEY ARE. Kind of broad I know. What I mean by this is ADDRESSING SOME OF THE PAIN POINTS that…Read more

  • Does anyone know if the prices of David Deutsch’s Inner Circle membership and his A-List Copywriting Secrets course will go up in the first week of February?

  • THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM.

    One of the biggest mistakes […]

  • What are the best practices, in terms of post-purchase copy for a membership? I run one similar to MRIC, but in a different niche; curious to hear about possible best practices that I may be missing.

    • Hi Jacob: First impressions are very important. Make it crystal clear how they are supposed to log in to the members’ area. If there is a path they have to follow, make sure to explain it. You can’t be too clear about these things. It may be obvious to you but it is not obvious to other people.

      You might want to have someone who is not…Read more

    • Virginia — That is helpful! Thank you.

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John Carlton’s Best Ads: Hot Off The Lot

This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I'm the worst sort of pack-rat there is. I have dozens of banker's boxes in the garage stuffed with files, notes, ads and what-not--some of it going...

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