Hi Ayries: You have to (briefly) introduce yourself, tell a bit about your story, and let people know who you are and why they should listen to you. Just don’t overdo it. You also have to have a lot of benefits. People aren’t buying a coaching program. They are buying a better life, more prosperity, etc. You probably don’t even have to…Read more

Hi Sean: Facebook ads are great for local marketers. Since you say you are a loan officer I assume you are working for a bank and looking for people in your own town/county. We have informaion on Facebook advertising where you can learn the basics here: https://1023.marketingrebelclub.com/category/more-prospects/social-media/

You can set up a…Read more

I interviewed a MRIC member, Kevin McCarty, about Facebook advertising, with an emphasis on local businesses. You can watch that here: https://1023.marketingrebelclub.com/lessons/mric-member-call-facebook-ads/ and if you have any specific questions Kevin can answer them. Just post them here or, if they are of a private nature, you can contact…Read more

If you are giving the book out in person, which I would do as much as possible, I suggest you not worry about qualified/not qualified. Even people who are not getting a mortgage themselves at the time may know other people who are or may need one in the future and remember you. Even if they don’t read the book they are not likely to throw it…Read more

The qualified/unqualified survey is a great idea (and can be done automatically), but my question is are you targeting locally or nationally? If it’s nationally I can understand the need to cut budget, but locally, not so much.

If you’re targeting locally, I’d blast that book all over the area. You have no idea whose hands it’ll end up in.…Read more

Hi Darren: What niche are you in? Who is your customer? What are they interested in and what do they need? To create a lead magnet you have to know what would be of interest to your prospects.

A lot of people have used email to distribute newsletters (I think that that is what you’re asking), but you have to make yours one that people want…Read more

Thank you for the quick response Virginia……its the information niche…yet i am rapidly been drawn to the psychology behind marketing…..i am currently part way in to finding my online voice.

It’s a no-win situation, Ayries, most of the time. As a freelancer, you try to limit your exposure to clueless clients — the best way is to establish long-time relationships with good clients. The next-best way is to look for red flags early, and deal with them forcefully.

One tactic I’ve used, and put into my contracts, is that the client MUST…Read more