Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Wesley Atkins posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Loving the SWS, but have a quick question: Is there anywhere I can post some copy, so can I get feedback on a headline?
-
Ted Carolus posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
I am new to copywriting and am looking forward to learning as much as possible. I am especially interested in copy for online marketing.
-
Hi Ted: Welcome to the Club! If i were you I would start in “John Carlton’s corner”. There are some swipe file letters and live event hot seats (including one we just published today) which are only available for a few weeks.
On the blog (click on blog in the upper menu) there are a lot of clips from the SWS and hot seats which are…Read more
-
-
Leonard posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Hi everyone,
I want to create a survey for my house list, to learn more about why they buy – problems, desired benefits, objections. Do you know a book /material that explains how to frame the questions?
Thanks-
Hi Leonard: Why don’t you just ask them? They are on your list, so they must be used to getting emails from you. You would speak to them in the same way you always do.
-
After you create the survey you could post it here and we would look at it for you.
-
Thanks Virginia, I’ll do that.
-
-
This looks awesome. Thanks Pete!
I’m watching his presentation right now and I plan to read the book after. Thanks again.
-
-
Karen Alison posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
How do you know if you’re giving away too much great information on your website? Or, can you repurpose some of the same info into product? (I’ve heard of people making their blog posts into ebooks and selling them.)
-
Thanks, Pete.
I’m especially thinking of pages like this:
http://www.no-ibs.com/blog/nine-secrets-to-prevent-and-relieve-bloating.html
http://www.no-ibs.com/blog/how-to-have-good-gut-flora-and-why-you-desperately-need-it.html -
Not tracking. Do you have a suggestion for best tracking method?
-
-
Joel Helfer posted an update 8 years, 8 months ago · updated 8 years, 8 months ago
Producing a core concept for a training program – Concept is… Its more economical and faster to be a celebrity radio guest than a podcast host. And you can leverage the 3rd party endorsement of the talk show host and his audience to build your reputation and brand. Is that concept strong enough or can it be improved.
-
Hi Joel: I have a question and a few thoughts.
Question: What is your product? Is it instruction on how to get booked on radio shows?
Thoughts: Most people are not really concerned with easy and economical. That is pretty much limited to the “get rich quick” crowd, which I assume is not your audience. Most business owners are more…Read more
-
Thanks Virginia for your comments. My goal is to start a training program for people who want to be guests on a radio show. And then leverage the interviews by repurposing them. You might be right that ease and economy are not great benefits, but there are so many podcasts, radio shows etc that it is more difficult to find guests and stand out…Read more
-
I’ve never tried to get on a radio show, so don’t know how easy it is. I’ve pitched my own spot to TV producers, and it is not something a busy executive would want to do him/herself.
You might want to combine easy, economical and effective into cost-effective.
I’m not sure that I would compare being a radio guest to being a podcast host for…Read more
-
Thanks Virginia for the comments. Much apreicated!
-
Revised core concept; Biz Owners/Professionals/ Speakers/Authors, etc…Get cost effective publicity for your business, product or service by developing skills as a great radio interview guest. Go from invisible to visible in your industry, deliver a high quality message and leverage the audiences of existing national or local radio shows without…Read more
-
-
-
-
-
Recent Member Lessons
Search Engine Optimization (SEO) Fundamentals
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients' pages) at the top of search engine results. Some care if they...
John Carlton’s Best Ads: Slash Strokes… Without Even Trying!
Here, I confronted a major objection in the reader's mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece... and the list was fatiguing. So I took a more clever path to their heart (and...
John Carlton’s Best Ads: Who Else Wants To Earn An Extra $96,485?
Here is a version of another ad I talk about in "Kick-Ass Copywriting Secrets". The client is a "coach"-- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing...
John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
You can post it here. When you are finished with the course you can apply for a hot seat and have Stan and John critique your letter.