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Cezary Baginski commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine 11 years ago
Besides the point, but it’s an interesting and recently revealed fact: the Indians were actually decimated not by overwhelming numbers of settlers, but lost the same way aliens did in “The War Of Worlds” – […]
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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Market a Seminar
Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any […] -
Jason Cliff posted an update 11 years ago · updated 11 years ago
Can anyone provide examples of website homepages that do an effective job of doing what a homepage should do?
For a service business that requires conversation to close a sale and perform the work, what should a websites purpose be? Inform, Educate, Complete a Form, Make a Phone Call?
What should a homepage do for a website?
I have searched for…Read more -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to optimize the 80/20 rule
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who […] -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Your Money is in the Ether
In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling […]
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Search Engine Optimization (SEO) Fundamentals
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients' pages) at the top of search engine results. Some care if they...
John Carlton’s Best Ads: Slash Strokes… Without Even Trying!
Here, I confronted a major objection in the reader's mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece... and the list was fatiguing. So I took a more clever path to their heart (and...
John Carlton’s Best Ads: Who Else Wants To Earn An Extra $96,485?
Here is a version of another ad I talk about in "Kick-Ass Copywriting Secrets". The client is a "coach"-- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing...
John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and...
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John Carlton replied
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What type of service biz are you talking about, Jason? It might matter. Check out our pal Joe Polish’s carpet cleaning site — it’s actually an option off his home page joepolish.com (which is a gateway page for both his overall biz stuff, and his carpet cleaning site). What Joe’s done is take what COULD have been a nightmare-level complex…Read more