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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Does Your Prospect Know What You Do?
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Copywriting for Adwords
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: A Good Copywriter is a Consultant
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Â A vendor competes solely on […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: The Snarling Beast Mindset
In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
Kevin Rogers: Skeptical Visitors to Raving Fans in 30 Sec.
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert […]
Recent Member Lessons
Search Engine Optimization (SEO) Fundamentals
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients' pages) at the top of search engine results. Some care if they...
John Carlton’s Best Ads: Slash Strokes… Without Even Trying!
Here, I confronted a major objection in the reader's mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece... and the list was fatiguing. So I took a more clever path to their heart (and...
John Carlton’s Best Ads: Who Else Wants To Earn An Extra $96,485?
Here is a version of another ad I talk about in "Kick-Ass Copywriting Secrets". The client is a "coach"-- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing...
John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and...
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