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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: One-Time-Only Market TestI first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Ben Morris: How to Use Psychographic Data to Explode SalesBen Morris is an expert at using phychographic data to sell products. In this clip he breaks it down. Ben says: I’ve worked for all of […]
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
John Carlton's Best Ads: The Amazing Secrets Of A Short, Desperate Nerd From PomonaThe book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make […]
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Yannick Kitzing posted an update 1 year, 4 months ago
Hey guys
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
Forget Big Promises—Learn What Really Makes People Believe!
In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more […]
Recent Member Lessons
Search Engine Optimization (SEO) Fundamentals
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients' pages) at the top of search engine results. Some care if they...
John Carlton’s Best Ads: Slash Strokes… Without Even Trying!
Here, I confronted a major objection in the reader's mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece... and the list was fatiguing. So I took a more clever path to their heart (and...
John Carlton’s Best Ads: Who Else Wants To Earn An Extra $96,485?
Here is a version of another ad I talk about in "Kick-Ass Copywriting Secrets". The client is a "coach"-- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing...
John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and...
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