Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
IvanP88 posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Hey guys, does the material in ‘simple writing system’ and ‘kick-ass copy writing’ apply to writing for charities, non-profit and fundraisers?
-
Idan Romsky posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
hey john, another question 🙂
what the exactly steps do you make, before you start write your copy?
and what is the steps do you make, when you start write your copy?
thanks!-
Before he starts to write, John gathers all the information he can about the market, the person he is selling to (his avatar), what he has to offer, and why that person should buy the product. He figure out the features and benefits the product has, and what he needs to close the sale. When he starts to write he gathers all the information he has…Read more
-
-
Bo Headlam posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Here is my new USP. I’d love some feedback on it:
“Hi. My name is Bo Headlam. For the last several years, I have been helping new entrepreneurs develop the confidence to acquire more clients so that they can get their businesses up and running, even if they’ve tried and failed many times in the past.”
Thanks for your help!-
Hi Bo: That sounds a lot better.
-
Thanks 😀
-
-
-
GregC posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Hi John,
I hope you don’t mind that I’ve leveraged off you as “one of the world’s leading copywriters” in this copy which leverages my legal wordsmithing into legal copywriting:
Admittedly it needs some work eg to reverse/ mitigate risk, but it’s a work in progress.
Regards,
Greg
-
Hi Greg: You can get John and Stan to review your copy if you finish it (get it as good as you can) and apply for a hot seat.
-
-
Bo Headlam posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Hi everyone. Happy Holidays! I’ve just started the Simple Writing System, to help market my new group coaching program that will be launched during first quarter 2017.
I’d love some feedback on my USP:
“Hi. My name is Bo Headlam. For the last several years, I have been helping entrepreneurs and other high achievers discover and remove…Read more-
Hi Bo: I have a few suggestions on how to simplify and target your USP more effectively:
First, I would remove the reference to self-help books. I don’t think it is necessary, and it shuts out all your prospects who have tried other coaching programs but haven’t tried reading books.
Also, I would take out the part about discovering and…Read more
-
Virginia, thank you so much for your suggestions! I agree with your thoughts and will be posting a few new USP’s later today.
-
Recent Member Lessons
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Mastering Emotional Appeal: Clayton Makepeace’s Secrets to Writing Copy That Sells
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
From my understanding yes because you’d still need to push people’s emotional hot buttons in order to get them to part with their wallets, even when it’s for a good cause.
Ahhh okay, thanks!
It applies to anywhere you want to sell anything. Even if what you are selling is yourself…to a prospective employer, a prospective spouse…the principles are the same. They even could be used if you want to get your kids to do something they don’t want to do!
Love that Virginia…getting the kids to do something they don’t want. I didn’t think of it that way. I will now!