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Felicia586 posted an update 1 year ago · updated 1 year ago
Hello all! I am new to copywriting. I don’t know the first thing about it, but I want to learn. Would love to know where to start. I want to write copy that sells so that I can make a minimum $100K/ year. Would love your input Mr. John Carlton if that is possible. Thank you.
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David Deutsch posted an update 1 year ago
Did an interesting critique of some copy in my Inner Circle group coaching session today.
It was from someone who wants to break into financial copywriting.
The copy was OK, but it reflected little if any knowledge of what’s working for financial publications today, what the top companies are doing, and what no longer works because it has become…Read more
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The Marketing Rebel Team wrote a new post 1 year ago
John Carlton's Best Ads: The Financial Bloodbath Caused By Criminal ScumGary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, […]
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David Deutsch posted an update 1 year ago · updated 1 year ago
Hey, everyone — David Deutsch here.
I hear this is becoming the place to be so I’ll be dropping by regularly to see what’s up.
I’m always interested to hear what is your biggest challenge to the success you seek as a copywriter or marketer.
And can someone tell me how to get to the place where I can put a bio and edit my photo, LOL.
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Hi David: Welcome to the Club! You can enter your bio and upload a picture by clicking on “Your Member Profile” in the right column under “Your Products” and scrolling about 3/4 of the way down.
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Thanks, Virginia!
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Stan Dahl posted an update 1 year ago
BIG BIG BIG News:
We just added hours of new videos to your membership.
Tap the My Stuff menu. That gets you to your personal home page.
In the GOT IT box, tap Marketing Rebel Insider’s Club.
Then head to The Action Seminar.
Days and day of live presentations & resources.
Recent Member Lessons
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Mastering Emotional Appeal: Clayton Makepeace’s Secrets to Writing Copy That Sells
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
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Felicia, you can’t go wrong starting by hand-copying great ads and promotions.
Read the classic books: Ogilvy, Caples, Hopkins, Schwab. Study the work of Halbert, Bencivenga, Makepeace.
If you don’t know who they all are — find out!
Be curious about persuasion and advertising — it’s all around you!
Study it. What do you respond to? What mak…Read more
Hi Felicia. A good, but complicated question. David’s answer is excellent.
I would add that getting into copywriting to “make $100,000 a year” is the wrong motivation. This is a difficult gig… despite the learning process being very simple once it’s laid out in steps (as we do in the Simple Writing System). The “hard” part is in applying what…Read more