Welcome back to the club!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”on” _builder_version=”3.9″][et_pb_column type=”1_3″ _builder_version=”3.9″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.9″]What’s happening in the Clubhouse
[/et_pb_text][et_pb_text _builder_version=”3.9″]Click here to join the conversation
[/et_pb_text][et_pb_code _builder_version=”3.9″ background_color=”#f9f9f9″ custom_padding=”12px|12px|12px|12px”]Latest Activity
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Jan Polak posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
hello – how can I get something get critiqued here?
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Raj Bapna posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Hi John and team,
Can you please suggest any way to improve conversion on the website http://www.BrainGamesLab.com? Thank you.
Currently I am using Bing Search PPC for traffic for testing. Bing is 4x to 5x cheaper than Google Search PPC.
Keywords are “brain games”, “brain training”, etc.
Do you suggest I try PPV?
Thanks.
Brain…-
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2 things right off the top of my head.
If you’re targeting people over 40, your PPC keywords should reflect that. At least create and track different campaigns. I suspect you’re paying for traffic coming from 20 somethings looking for games. They will click away immediately.
Nobody on this page who might buy needs to read what’s in your…Read more
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Thanks Stan.
(1) I have Bing ads only for those in age 50-65 in one campaign and 65+ in other campaign.
(2) You advised to change the top message to a hook / teaser. I am not sure what that should be. Any hints or possible hook/teaser please.
Thanks again,
raj
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Hi Raj: “What is a good hook?” is the $64,000 question. It is not possible to develop a good hook without a deep understanding of your market. What is it that really gets them moving? What do they really want? What do you have to say to them to get their attention and get them to listen to you?
John introduces benefits here:…Read more
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Thanks a lot for your detailed helpful reply.
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Hi! One change I would make is to get rid of the old lady stock photo (glasses against her head). It’s bad enough our brains decline when we’re older and that makes us feel old. It’s much worse to envision ourselves as a feeble old lady!! Also it might make the person think the games are for the really old!! The other thing I would say, is maybe…Read more
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Thanks Alicia for your insight. Yes, that makes a lot of sense. We’ll make the change on Monday.
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Thanks Alicia — I made all the changes. Can you please review again? The website is: http://www.BrainGamesLab.com
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My .02…
First, if you say that your ads are targeting 50-65 in one group, and 65 + in another, why does your page say “above 45”
That’s an IMMEDIATE disconnect.Then, I don’t think that people 55 and over really care about memory of pets. (I’m sure they do to some degree, but other issues are more pressing)
Have you researched blogs and…Read more-
You are so right. I appreciate your ideas which I’ll implement in the next few days. You are right about not speaking the “language” of 50+ or 65+. Now that you have pointed, I’ll also spend time on some forums for 50+.
Thanks again.
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I think Alicia is correct, the “old lady” portrays a very NEGATIVE image.
You want people to associate your method with POSITIVE images.
Also, all the pictures at the bottom appear to be games or apps that I don’t even know, and I’m not anywhere NEAR 55.
Quite confusing, because even though they appear to be games, they are NOT the games…Read more
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Thanks NickC. I agree with you.
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“after you register (free)” appears like 5 times in the copy.
This is unnecessary. It’s used too often, and almost seems intrusive, like you are telling the prospect “I know you want this stuff for free, so I’m telling you 5 times”
List how awesome your games are, and at the end, spring it on them that it’s free!!!
After you outline the…Read more
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Thanks again for pointing it out. Yes, I agree and will fix it.
Really appreciate your help. -
Thanks NickC — I made all the changes. Can you please review again? The website is: http://www.BrainGamesLab.com
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Kirsten Karchmer posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Oh shoot. Forgot url. http://www.Conceivable.com
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Bruno & Virginia are on the right track here. I hope you are putting their advice into action.
I’ll bet you don’t get to the money as quickly in a 1:1 conversation.
Price is not going to be your issue here. You can sell something for $29, $299, or $2,900.
It’s going to be about establishing you have a solution to their problem and that they…Read more
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These are excellent suggestions. Thank you. I am working on all of them. I think trust is the biggest issue we have and not sure how to solve it. We cant even get them to talk to me on the phone even if I offer to give them a free 1 hour consultation!!! It is crazy… any suggestions about building trust?
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Hi Kristen: “free consultation” sometimes is translated to “sales call”. That may be one of your challenges.
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Clearly you are right. Again with the trust issue. Any suggestions?
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You could try saying that nothing will be sold on the call. Of course, that could put that idea in the heads of people that wouldn’t normally think of it. You could have testimonials nearby in which people say how helpful the call was. You can build a list by offering something of value…maybe an ebook or audio that explains the issue and then…Read more
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I think there may be a disconnect with the main message, “90 Day Challenge”.
Personally I would go with something more like “Having trouble conceiving? We can help! Over the last 15 years we’ve helped 1000’s of couples.”
Put a few easy to scan bullet points and loads of testimonials. Don’t be afraid to offer up lots of information to prove…Read more
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Make the call one of the options. The first goal of the phone call is for you to learn their questions & what closes. Maybe it will turn out phone closing is the way to go. More likely you’ll apply what you learn on the phone to the website , emails, & report.
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I agree I can convert almost everytime on the phone, but I cannot get them to call me or let me call them…even after several emails. Even if I give them a gift card!!!
You all are being so very helpful. I cannot show my appreciation enough for your time and advice. I really do have something that can help so many women, (I did this in a…Read more
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Great thinking here, good movement on brainstorming. I’m impressed.
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For those of you watching the action, consider what ideas are being discussed, and how they’re evolving. Big lesson here on good networking isn’t just Q&A, but rather a mess of critical thinking and decision points.
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Good point John, im learning a ton here, not only about my site but the thought process of analyzing a message deliver system in general. Thanks
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Would you consider making it more empathetic versus clinical? Your site is logical and informational. But where is the human touch? Where is the woman, you, sharing your story (or that of a close friend or family member) telling your prospect that you get what they are going through. You understand the heartache, devestation, sadness, feelings of…Read more
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And by your experience I mean your 15 years of working in the field.
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Sale not same. Sorry my comment box on the phone is about 2mm wide.
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Im on it Alicia. Excellent points. Im building a landing page today and will share two versions tomorrow. One that is much more empathetic… I get your suffering, I shared this journey with 7000 women. I am here to help and invite you to try a more hopeful path to better fertility or something along those lines. Thank you!!
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Awesome! You got this!!
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One other share. So far it takes 500 women to go through the funnel to get one conversion. At the bottom of our page their is an offering for 5 days of fantastic fertility in exchange for email. In the last 15 days I collected 30 emails and already 1 has converted from the email series so I can see I need to work harder to get emails and sell…Read more
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AlexT posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Hi everyone,
I joined a few days ago and I’m looking forward to getting to know you all!
The main reason I’m here is to learn from John and others how to promote my email copywriting services and get more clients.
I recently built a simple site at http://copyforleads.com. It would be great to get some feedback on how it could be…Read more
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What a beautiful website with an impressive portfolio!! I love the font you used and the design. The only thing I saw that I would change is to add more testimonials, but also… the testimonial that says “followed direction perfectly”, I would take that portion out. Reason being, you want to differentiate yourself as a trusted advisor (even a…Read more
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Hi Alicia, thanks for your comments, I appreciate it! That’s a great point about the testimonial – I’ll change that now.
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Alex – I think you’ve created an excellent site for a copywriter. Elegant design, which will impact the kinds of prospects who will respond.
The specifics of the kinds of copy you write, supported by examples, is a good model for a lot of businesses.
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Hi Stan, thanks for taking the time to look at the site and for your comments. I’m glad you think I’m on the right track with it.
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Hi Alex, good site. Clean and beautiful design, good structure. I didn’t miss a thing browsing through it. You got all the infos that I would want as a prospect, testimonials, the badges at the bottom…looks very trustworthy.
And your infos about your work are not just infos. They raise interest and lead into wanting more infos. Which again…Read more-
Thanks Marc!
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Alicia Kamm posted an update 9 years, 4 months ago
What are you reading to improve your writing? Just got this book in the mail and anxiously awaiting Marketing Rebel’s Freelance Course. Tracked it and it’s supposed to be here, so maybe I’ll wake up to it!
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Virginia Drew replied
In the right column is a link (under “Hot Seats & Consulting”) that says “click here to apply for your own personal hot seat”). Click that link and you will be taken to the instructions.
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Jan Polak replied
Thank you Virginia