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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: You Don't Know How They Feel
In this copywriting hotseat John Carlton reminds us that we do not know how our prospect thinks or feels. We should not say we do. John’s […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: How to Get a Great Testimonial
In this video clip, John explains how to get a great testimonial. How to use sales detective work to get the real story behind what starts out as a […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: Get Your Mail past the Gatekeeper
It can be tough to get your direct mail past the receptionist or another gatekeeper when you are trying to contact a professional or […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: Set a Start Point for Tracking
Stan Dahl gives advice on how to set a starting point for tracking your results. Stan’s comments: You’ve obviously got a lot of ideas; you’re […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: What is a Hot Prospect Worth?
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing […]
Recent Member Lessons
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Mastering Emotional Appeal: Clayton Makepeace’s Secrets to Writing Copy That Sells
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
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