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The Marketing Rebel Team wrote a new post 1 month, 2 weeks ago
Copywriting Hotseat – Just Sell the Darn Thing
Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets a […]
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khalid patel posted an update 1 month, 2 weeks ago · updated 1 month, 2 weeks ago
Hi There. I am totally new to the SWS and I am currently on Step 2 (Your Avatar). My question is, is it ok to use ChatGPT (or any other AI platform) to conduct Avatar research? I’ve used it a few times, and it seems to give me some pretty good insights. Just wondering what anyone’s views are on this, or whether it is a reliable method of research.
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The Marketing Rebel Team wrote a new post 1 month, 2 weeks ago
Cracking the Code of Persuasion: The Patterns Behind Great Copy
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
John Carlton's Best Ads: Did You Know There's $31 In Your Account?Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a great twist on letting […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
The Secret to High-Converting Copy: How Tension Drives ActionAre you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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Hi. John Carlton and I recorded AI for SWS. If you purchased SWS in the past few months, open a support ticket when we announce it, and I’ll make sure you get access.
We used ChatGPT to help us with Step 2: Your Avatar. (And every exercise.)
We picked a market John knows very well. Has sold them millions of dollars of products.
As we expected,…Read more