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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton's Best Ads: The Nickel LetterEasily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and […]
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: Learn Salesmanship From the Masters
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They […] -
Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago · updated 11 years, 3 months ago
Sorry USP.
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Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago
What does UPC mean in copywriting?
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
Action Seminar Copy Panel: Target Your Copywriting Services
Most copywriters try to be all things to all people. Â The most successful, though, are specialists. Â They spend a lot of time in one n […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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