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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: How to Do Effective Research In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – How to Become the Go-To-Guy In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Marketing Tips: Start to Monetize Your Traffic In this marketing hotseat, John Carlton explains how to start monetizing traffic. John’s comments: Once you find traffic, you have […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: Ride the Wake of the Big Boys In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and […]
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips: How to trash your competition John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...