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Latest Activity

  • In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
    He talks about how he had to fight tooth and nail to […]

  • In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]

  • License to Steal: The Amazing Discovery This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]

  • This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]

  • This video is an overview of a sales letter directed at chiropractors.
    The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]

Recent Member Lessons

How to Structure a Sales Letter

We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...

John Carlton’s Best Ads: The Blind Golfer

I believe this is the piece where I introduced the "four ball guarantee".  It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...

Premium Programs

Platinum Mastermind 

The Simple Writing System

Enter The Clubhouse

Kick-Ass Copywriting 

Carlton Swipe Files

The Freelance Course

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