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The Marketing Rebel Team wrote a new post 7 years ago
Creating content the easy way…
If you have been creating content for any length of time, you are sitting on a gold mine.
Just combine, split, convert.
You can:
Reach new audiences: People consume content in […]
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Victor Cheng posted an update 7 years ago · updated 7 years ago
Hello all, I am relatively new to copywriting. The other day I saw a job post looking for “Mad Men / Mad Women Copywriter”. What does this term mean for copywriting?…I know there was a TV show of “Mad Men”, is that where this term originated?
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Kevin Mao posted an update 7 years ago · updated 7 years ago
Hi, I am a fresh new business owner. I am a physical therapist. I help health-conscious people aged 45+ heal their bodies naturally, reduce their stress, and stay active and mobile without having to rely on painkillers or unnecessary surgeries. I have started a cash-based practice to charge premium rates for premium service.
I opened doors on…Read more
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Hi Kevin: Welcome to the Club! One thing I would suggest is that you sign up for the (free) Simple Writing System Express Course. It will help you nail down who your prospect is, what he needs, and how you can help him.
Also, I would suggest that you apply for a hot seat. John and Stan can help you out with either marketing or copy…Read more
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The Marketing Rebel Team wrote a new post 7 years ago
Are your pages loading quickly?One of the most important metrics used by Google now is the speed the page loads. This is made even more important by the fact that more and more […]
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Shlomi Shraga posted an update 7 years, 1 month ago · updated 7 years ago
Hey MRIC team, I’m an engineer looking to start writing copy for b2b companies, and I’m trying to write a lead-gen letter for small hi-tech companies CEOs or b2b ad agencies marketing division. I feel I don’t really know my market good enough, i.e. what are these CEOs real marketing struggles and the b2b agencies problems. Can you give me specific…Read more
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I’d mine LinkedIn to find connections who belong to your target market.
I’d try to prepare for the email exchange or phone call so I had a good chance of being valuable. Some information I’d put together, top issues / trends, etc.
Then I’d contact them, forward the info, and ask how I can help them.
Ask a lot of questions if I could get them…Read more
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awesome insights there guys, thank you so much! I’ll definitely check these out.
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Recent Member Lessons
Marketing Rebel Club Member Hot seat: The Joys of Nicheing to the Extreme
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect...
John Carlton’s Best Ads: A Really Long Letter To Every Bodybuilder Who Secretly Believes The Fat Cats Are Ripping Him Off
Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It's a trimmed-down version of the 23-page letter that originally went out - we condensed a bunch of the charts and whittled the thing down to a nice and tidy 16 pages....
John Carlton’s Best Ads: The 17th Version
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a...
How to Create an “Add to Calendar” Link For Your Events
One of the biggest hurdles in putting on an online event is getting people to actually show up. So you need to make it as easy as possible for them. One way is to include a link in your reminder emails that will allow them to add the event to their calendar......
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Pete’s absolutely right, and his advice is spot on. Mad Men is short for Madison Avenue, which ruled advertising in the 50s and 60s with ads crammed with visuals and slogans — about the opposite of the direct response long copy format I endorse.
Still, there are markets that require brand awareness over actual selling in the advertising, and so…Read more