Hi Randal: It is a big leap forward to realize that not everyone is your client, and that you should concentrate on your ideal client and forget about everyone else.

If you haven’t done so yet, i suggest you go through the Simple Writing System Express course, where John shows how to position yourself to attract your perfect prospect and develop…Read more

Hi Pavel: The first thing, you have to do, before you start with a USP, is to carve out your niche, as you say you are doing. Your experience is with an investment bank. What type of sales people do you currently train? That is where you have to start. The people you are talking about don’t have that experience, and it will probably lead you…Read more

Hi Pavel:

What I meant was that Brian Tracy, et al probably don’t have experience training investment bank employees. Maybe they do, but I am trying to say that this may be one way your experience is unique.

I can’t advise you whether to limit yourself to Sweden, but it may be a good place to start. You can develop a business without having…Read more

Thanks a lot, Pete! I appreciate your input. So I’ve been working on my elevator pitch…
It goes something like:

We help salespeople crush their quota faster than any other company even if their last prospect called the cops on them and chased them out of their office…with a gun

Or
We help beginner and struggling salespeople crush their q…Read more

Hi Luis

The term “copywriter” can mean different things to different people. What John teaches is known as direct-response copywriting.

The main job of a direct-response copywriter is to make the reader take some type of action…buy, call, sign up to an email list, download a PDF, watch a video, etc. Sometimes you are not trying to get them…Read more

Welcome, Luis.

One of the first decisions you need to make is what services you offer. Like any other business.

You can specialize in any of the areas you listed. Including blog posts and other media designed to get the reader to take an action (subscribe, go to other page for more details, pick up phone, etc.)

Or you can take on all clients…Read more

Hi Lee: I looked over your page and have some comments. It was easier to make a video (actually there are 2).

Please watch them in order:
#1 https://www.screencast.com/t/Ee0Laqaz97yS

#2 https://www.screencast.com/t/zhHy0575fe

I would also suggest that you get John and Stan to look at the page by applying for a hot seat. You would have 2…Read more

Hi Lee: I would also test different price points. Someone I know offers a 30-day course (he calls it the breakthrough challenge). It is delivered through a daily email. Sometimes the info is all in the email and sometimes he has a video. He doesn’t give individual coaching calls, just a weekly group call. He charges $997. He is not a “big…Read more

Hi Michael: How long have you been in this business and what are you doing now in the way of marketing?

Are you a licensed broker or banker (or none of the above)?

Welcome to the Club!

As far as content goes, the best way to start is to write down the 10 questions your customers ask the most and the 10 questions you wish they would ask and answer them.

You can divide it up into articles and create videos (one for each question with a link to your site) and upload them to Youtube.

We have a series of videos on how to create…Read more

I would also check out the Simple Writing System Express course. It is free and you can find it here: http://www.SimpleWritingSystem.com. It teaches the first steps you need to take to understand your prospects and your market and how to approach them in a way that they will listen to you.