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Daniel Cugliari posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Yo guys. Dan here. Brand new to the site – but been a big time fan of Carlton since I first heard him on Joe Polish’s podcast.
Here’s a bit about me… and a question.I’ve recently taken on the daunting (and likely crash-and-burn scenario) task of becoming the ‘director’ of an established biz.
TRANSLATION: My boss left, I know the biz inside ou…Read more -
Joel Helfer posted an update 9 years, 4 months ago
Just started a new podcast \” CelebrityOnFire.com to give attention and authority and make the invisible visible!
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Marketing Tips: How to Name Your Product
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton: How to Set and Reach Realistic GoalsThe Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Copy Tips: Headline Tip #1: Think in Terms of Three
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s […]
Recent Member Lessons
Marketing Rebel Club Member Hot seat: The Joys of Nicheing to the Extreme
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect...
John Carlton’s Best Ads: A Really Long Letter To Every Bodybuilder Who Secretly Believes The Fat Cats Are Ripping Him Off
Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It's a trimmed-down version of the 23-page letter that originally went out - we condensed a bunch of the charts and whittled the thing down to a nice and tidy 16 pages....
John Carlton’s Best Ads: The 17th Version
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a...
How to Create an “Add to Calendar” Link For Your Events
One of the biggest hurdles in putting on an online event is getting people to actually show up. So you need to make it as easy as possible for them. One way is to include a link in your reminder emails that will allow them to add the event to their calendar......
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Thanks Pete! VWO looks great. Seems to win all the votes in comparisons. Can’t wait to have a full set of heat maps and analytics with what is working on our site or not.
Thanks for narrowing it down for me 😉