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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Find Email Addresses with Hunter.io
It is hard sometimes to find the email address for a business. You can search their website... Facebook page... Linkedin account... and may or may not find anyting. We found a simple online tool that searches the web for email addresses, and it is free for up to 50...
How to Geotag your images
One way Google finds your business for search ranking or for putting it in the local 3-pack is by reading the tags on your site. This includes the image tags as well as the text tags (h1, h2, etc). Many times when you take a picture it is automatically tagged by the...
Banish Online Distractions With This Tool
Whenever you are online, there are a lot of distractions that kill your productivity. Facebook, Gmail, YouTube, Pinterest... pick your poison. You could just close the tab, but for those who would just go open another, we found something that might help. There is a...
How to use Vimeo Record
Vimeo Record is a free tool that you can use to create quick screen capture videos. I was using Jing, which has been discontinued, then switched to Techsmith Capture. I use them mostly for support questions. I will create a short video to show what I am doing and what...
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