Hi Frank: Welcome to the club and to the Kickass Copywriting Secrets! Yes, you are in a very competitive market. When you have questions, just post them here.

Hi Kristi: You have found it. You are logged into it now.

Welcome, Paul!

When did you purchase the Kickass Copywriting Secrets?

Hey Virginia,

It was quite a few years ago. Estimated around early 2010 I’d say.

Couple of bonuses were around writing for the Web and an interview with harlan kikstein ( not sure if these are in the current version).

How would you say SWS 2.0 compares in terms of info and help of application?

Paul

The basic info hasn’t changed. They made some adjustments based on student questions, but if you purchased the SWS 1.0 there is no reason to purchase 2.0

Nice one Virginia,

I do like the structured feel of SWS 2.0 and the activities as well as the breakdown/description of adds.

The continual working through Kick Ass just now is great as I can feel the key messages around salesmanship sinking in which sits underneath lead ins and bullets and offers which makes them all work.

Paul

If you’re hoping to outbid everyone on the term “copywriter” to get clicks to your website, you’re probably in for a long and expensive round of disappointment.

The flip side of that, I wouldn’t want to work for someone who hired a copywriter by typing the word into Google. They would probably know so little about working with writer, direct…Read more

Hi Sean,

Every person who’s hired a copywriter would answer this a little differently.

Think of selling a copywriter the same way you’d link about selling anything.

What problem(s) does a person have that can be solved by hiring a copywriter?

We are looking for people who can solve those problem for us.

Without — and I can’t emphasis this…Read more