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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How To Find Out What Theme A WP Site Is Using
If you have ever visited a site and wondered what theme they were using, this tool can help you out. It is very simple to use. We created a very (very) short video just to demo it. Click here to watch the video: https://vimeo.com/463040292 Go here to check it out....
How to use TitleCase.com
This is a neat little tool. You may not use it very much, but when you need it, it will really come in handy. Say you wrote a heading for a sales letter and didn't capitalize each word. Go to TitleCase.com and enter the header and, within a second, you have it...
Convert Files with OnlineConvert
Do you ever have files that are in the wrong format? Maybe Flash (FLV) that you want to be MP4? Maybe you want to strip the audio from a video? Maybe you have a PDF that you want to convert to Kindle format? We found a site that seems to be able to convert just about...
Easily create screenshots and screen capture videos with Capture
Techsmith has a free tool that makes it easy to create screenshots and screen capture videos... Capture. We created a short video to show you how to download and use this tool. Note: This video was created right before Jing was discontinued (July, 2020), but as of...
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