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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Use Keywords Everywhere
The Google Keyword Tool is getting to be less and less user-friendly, especially if you don't have an Adwords account. We found an inexpensive tool that looks to be very helpful if you need to find keywords with Google search info. It is called Keywords Anywhere, and...
Easily Dictate Your Documents With This Free Speech-To-Text Tool
When you are composing anything, from a sales letter to a video script to a full-length book, it is easier to speak and have your words transcribed than it is to write it all out. But, transcription can be expensive and can add another time-consuming step to the...
How To Go Live on Facebook
One of the best ways for keeping in touch with customers and clients is through Facebook Live videos. Facebook loves them, too, which means you will get more reach than if you just uploaded a video. This is especially true for Brick and Mortar businesses that are...
How to Use Facebook’s Workplace
I joined a fitness program a couple of months ago and they used something called "Workplace". It is a platform designed by Facebook to let people organize their businesses or online programs. Basically, what it does is to let you form groups for different segments of...