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Latest Activity

  • Why does John start with researching the market and not with the prospect or product?

    And then would the prospect of product be best to research next after the market?

    • Usually you start with some idea of what type of product you want to sell. Otherwise you wouldn’t know what market to research. You research the market to find out if it is large enough to support sales. If not, then there is no need to do any more research on either the product or prospect. If the market is large enough you develop your avatar s…Read more

    • That’s true.

      Thank you Virginia!

  • How much in demand are people that specialize is sales funnel copywriting versus writing online sales letters and video sales letters?

    • See my answer below. There is demand for all of them.

      Looking for magical shortcuts is rarely the best use of anyone’s time. Yes, you could buy a lottery ticket, win $10,000,000, and that would likely solve all money issues for a good long time.

      Or, you could get good at copy. The similarities been all platforms dwarf the differences. (Yes,…Read more

    • Awesome. Thank you for all your great, invaluable help Stan!

  • Are video sales letters or online sales letters more in demand now?

    • Both are in demand. I would shy away from anyone telling you there is more demand for one or the other.

      Most likely, they are at best speaking from their own recent experience. Or they are trying to sell you training, consulting, or tools that support one more than the other.

      There are ads on broadcast TV, cable TV, radio, and the internet.…Read more

  • Hey there, I’m an email copywriter and I need a little insight into the idea of “show don’t tell”.

    I’m repeatedly corrected on this by my copy chief and I’m still not really “getting it”. I want to fully understand this concept so I can correct myself BEFORE it reaches the desk of my copy chief for review.

    Thanks!

    • Hi Nick: Since you are a member of David Deutsch’s Inner Circle, I would suggest you ask this question there. That way you get answers from both David and Stan.

    • Hey Virginia, where do I do that at? I’m not finding it.

    • You should have received an email yesterday with the link to submit copy or ask questions. If you didn’t receive it let me know. We will be sending out another tomorrow morning.

    • Hi Nick. We ran out of time in yesterday’s DD’s Inner Circle session. (For anyone who wants to know more >> https://alistcopysecrets.com/david-deutsch-inner-circle/).

      We will lead off with your question in the next session. I think a lot of copywriters would benefit from what David can share. It’s one of the things that makes his copy stand…Read more

    • Ok no worries, thank you for letting me know and also sending this reply to my question, Stan! Very helpful and I’ll make sure to look for David’s answer on the next live call as well.

  • Hello everybody!
    I’m Sheila. I’m from London, UK.
    . . . you know that little island that has the famous lady, called “Lizzie”.

    I work in the pharmaceutical/ biotech industry and have over 25+ years experience
    I help companies to launch drugs.
    By making sure payers that prescribers like our drug, more patients will be given the drug.
    This…Read more

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Kick-Ass Copywriting 

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