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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Use SocialOomph to post to Twitter
For the past year or two we have been posting to Twitter using a website called Twuffer. Unfortunately, about a year ago we found that the site was no longer active. It seems that Twitter suspended their account. They were unsuccessful in getting it back, so they had...
Randomize Anything!
When you need to have a drawing.. for a prize or to randomly choose teams for a competition (or whatever else)... it is kind of hard to make a totally random selection. We found a random list generator that will select numbers, names, letters... anything you want....
Easily Spy on Your Competition’s Facebook Ads
There is a Chrome add-on that helps advertisers check their pixels to make sure they are working properly. But, you can also use it to spy on your competition's ads. It is called the Facebook Pixel Helper, and if it is installed you can go to your competitor's website...
How to Create a Facebook Instant Experience Ad
Facebook used to have what were called "Canvas" ads. They have been replaced with "Experience" ads, which have a lot more functionality. An Experience ad is, at the core, a regular Facebook ad with an additional webpage(s) attached. The page is still within Facebook...
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