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Felicia586 posted an update 1 year ago · updated 1 year ago
Hello all! I am new to copywriting. I don’t know the first thing about it, but I want to learn. Would love to know where to start. I want to write copy that sells so that I can make a minimum $100K/ year. Would love your input Mr. John Carlton if that is possible. Thank you.
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David Deutsch posted an update 1 year ago
Did an interesting critique of some copy in my Inner Circle group coaching session today.
It was from someone who wants to break into financial copywriting.
The copy was OK, but it reflected little if any knowledge of what’s working for financial publications today, what the top companies are doing, and what no longer works because it has become…Read more
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The Marketing Rebel Team wrote a new post 1 year ago
John Carlton's Best Ads: The Financial Bloodbath Caused By Criminal ScumGary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, […]
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David Deutsch posted an update 1 year, 1 month ago · updated 1 year, 1 month ago
Hey, everyone — David Deutsch here.
I hear this is becoming the place to be so I’ll be dropping by regularly to see what’s up.
I’m always interested to hear what is your biggest challenge to the success you seek as a copywriter or marketer.
And can someone tell me how to get to the place where I can put a bio and edit my photo, LOL.
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Hi David: Welcome to the Club! You can enter your bio and upload a picture by clicking on “Your Member Profile” in the right column under “Your Products” and scrolling about 3/4 of the way down.
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Thanks, Virginia!
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Stan Dahl posted an update 1 year, 1 month ago
BIG BIG BIG News:
We just added hours of new videos to your membership.
Tap the My Stuff menu. That gets you to your personal home page.
In the GOT IT box, tap Marketing Rebel Insider’s Club.
Then head to The Action Seminar.
Days and day of live presentations & resources.
Recent Member Lessons
How to Use the Google Keyword Planner
Google has a good (free) keyword suggestion tool that will also give estimates (from the horse's mouth, so to speak) of monthly searches for each keyword. The problem is that several years ago Google stopped giving exact estimates and now, for search volume, the...
How to Do Dynamic Testing on Facebook
Facebook advertising is very popular right now. It is easy to use, has effective targeting options and, at least for now, tends to be less expensive than Google Ads or other paid media. You have to test your ideas, though, to find the most effective ad... no matter...
How to Find Duplicate Images Online
It has always been fairly easy to find duplicate text content online, using either a Google search or a site like Copyscape. But, how do you find out if an image you created (or had created for you) is being used by others? We found a site that lets you know if an...
If you just can’t seem to write at a 5th grade level…
Some people just naturally write using plain English and simple words. For others, it is not so easy (should I say "simple"?). They just naturally use 50 cent words when they speak, and write using the same, sometimes convoluted, words and phrases. To the rescue come...
Premium Programs
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Enter The Clubhouse
Kick-Ass CopywritingÂ
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David Deutsch replied
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Felicia, you can’t go wrong starting by hand-copying great ads and promotions.
Read the classic books: Ogilvy, Caples, Hopkins, Schwab. Study the work of Halbert, Bencivenga, Makepeace.
If you don’t know who they all are — find out!
Be curious about persuasion and advertising — it’s all around you!
Study it. What do you respond to? What mak…Read more
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John Carlton replied
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Hi Felicia. A good, but complicated question. David’s answer is excellent.
I would add that getting into copywriting to “make $100,000 a year” is the wrong motivation. This is a difficult gig… despite the learning process being very simple once it’s laid out in steps (as we do in the Simple Writing System). The “hard” part is in applying what…Read more