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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Use the Google Keyword Planner
Google has a good (free) keyword suggestion tool that will also give estimates (from the horse's mouth, so to speak) of monthly searches for each keyword. The problem is that several years ago Google stopped giving exact estimates and now, for search volume, the...
How to Do Dynamic Testing on Facebook
Facebook advertising is very popular right now. It is easy to use, has effective targeting options and, at least for now, tends to be less expensive than Google Ads or other paid media. You have to test your ideas, though, to find the most effective ad... no matter...
How to Find Duplicate Images Online
It has always been fairly easy to find duplicate text content online, using either a Google search or a site like Copyscape. But, how do you find out if an image you created (or had created for you) is being used by others? We found a site that lets you know if an...
If you just can’t seem to write at a 5th grade level…
Some people just naturally write using plain English and simple words. For others, it is not so easy (should I say "simple"?). They just naturally use 50 cent words when they speak, and write using the same, sometimes convoluted, words and phrases. To the rescue come...
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