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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Get that next speaking gig!
So, you want to start speaking in public. Get your name out there so prospects are breaking down your door wanting to hire you and you can stop cold prospecting for good. And, you have found the perfect venue for your first presentation. But, the organizer doesn't...
Can’t get out of bed in the morning? Check this out!
Some people just can't seem to get moving in the morning. They may have the most fascinating careers and love BEING out of bed, but that first step seems so difficult. If you are one of them... those that know they should be watching the sun rise (or fitting breakfast...
Instant swipe files for Facebook Ads
One of the best ways to get ideas for ads is to see what is already working. There are several services which promise (for a fee) to show you Facebook ads that are running. I tried one out ($197/month) and had very poor results. Here is a free and easy way to spy on...
A handy tool to compress your images
The file size for images tends to be quite large, and if you have a lot of images on your site, it can affect how quickly it loads. You may not care about it, but Google does. And so do your visitors, most of whom are probably visiting from a mobile device, which...
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